chapter 5: Main image
- Amazon Image Requirements: https://sellercentral.amazon.com/help/hub/reference/G1881
References
Links, Screenshots, Diagrams, Tables
Links
chapter 6: Secondary photos: 12 product photo styles that boost conversion on Amazon
- 3D Content Guidelines: https://sellercentral.amazon.com/help/hub/reference/GY9XR5A7F5E526FA
chapter 10: technical basis for a high-performing product video
- Optimal Length for Amazon Product Videos: https://youtu.be/vdtF8Cw9fL0
- Amazon Community Guidelines: https://www.amazon.com/gp/help/customer/display.html?nodeId=201929730
- Amazon Safe Area template: https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/ad-specs/SBV_safe_area_template.png
- Condition of Use (including Intellectual Property Complaints: https://www.amazon.com/gp/help/customer/display.html?nodeId=508088
- Restricted Products Policy: https://sellercentral.amazon.com/help/hub/reference/202073160
- Amazon Sponsored Brands video guidelines: https://advertising.amazon.com/en-us/resources/ad-specs/sponsored-brands-video
chapter 12: amazon keywords and ranking fundamentals
- Everything You Should Know about Amazon Keywords and How They Work: https://youtu.be/kdHKCMRUWwM
chapter 15: description
- Amazon SEO: How to populate listing backend for optimal ranking: https://youtu.be/lcI_nz3Tq0k
chapter 18: premium a+ content
- Amazon A+ Cotent and Premium A+ Content guidelines: https://sellercentral.amazon.com/help/hub/reference/G202102930
chapter 21: other backend fields
- What is GS1 and why we should get UPC from GS1: https://youtu.be/ePrcrvoCeTw?si=KOHteogp5gvzXox4
Figures
introduction
- Figure 1: Three core elements of selling on Amazon
chapter 2:
Figure 2: Customised product photos vs. manufacturer stock photos performance in PPC advertising
chapter 3:
Figure 3:Layout of product photos in an Amazon listing
chapter 4:
Figure 4: Questions that customers normally have when shopping for a sports product
chapter 4:
Figure 5: Questions that customers normally have when shopping for a clothing accessory item
chapter 4:
Figure 6: Example of a popular colour palette used in female-oriented products
chapter 5:
Figure 8: How listings are shown in the search results on Amazon
chapter 5:
Figure 9: Draw viewer attention by making the product look big in the Main image
chapter 5:
Figure 10: Making the product look bigger helps draw searchers’ attention
chapter 5:
Figure 11: How to use lighting effectively to improve the Main image’s performance
Effective outdoor lighting
Less effective “flat” lighting
chapter 5:
Figure 12: Using high-contrast colours to make the Main photo stand out in the search result
chapter 5:
Figure 13: Be creative to make your listing stand out in the search result
chapter 6:
Figure 14: Examples of product lifestyle photos on Amazon
Dish drying rack product
Beach bag product
Fire pit product
chapter 6:
Figure 15: Example of a product dimensions photo
chapter 6:
Figure 16: Dimensions photo that shows the product’s compatibility
chapter 6:
Figure 17: Dimensions photo of a fire pit product
chapter 6:
Figure 18: From left to right, specifications photos of a fire pit mat and yoga socks
chapter 6:
Figure 19: Examples of product hand shots
chapter 6:
Figure 20: Product image that shows layers of the material
chapter 6:
Figure 21: Capacity photo of a bed organiser
chapter 6:
Figure 22: Specifications photos that show dimensions and capacity in a lifestyle setting
chapter 6:
Figure 23: Use-case photo of BBQ gloves product on Amazon
chapter 6:
Figure 24: Use-case photo that highlights the product’s key features
chapter 6:
Figure 25: Unboxing photos are effectively used as the Main photos
chapter 6:
Figure 26: Close-up photo showcasing important product details
chapter 6:
Figure 27: Example of KSP photo of a mandoline slicer product
chapter 6:
Figure 28: KSP photos using use-case images, overlay text, and graphics
chapter 6:
Figure 29: How to show product comparison effectively
chapter 6:
Figure 30: Before-after photo
chapter 6:
Figure 31: Before-After photo of a bathroom organiser product
chapter 6:
Figure 32: Simplified installation photo
Simplified product installation photo
Demonstration video
chapter 6:
Figure 33: Example of a well-done how-to-use photo
chapter 6:
Figure 34: Example of product Certification photos
chapter 6:
Figure 35: 360 degree spin image of a shower caddy product
chapter 6:
Figure 36: 360 degree spin image together with photos and videos on an Amazon listing
chapter 6:
Figure 37: Amazon’s requirements for 360-degree spin image
chapter 6:
Figure 38: Shoppers can virtually try on a product in their real-life environment with 3D content
chapter 6:
Figure 39: 3D content allows shoppers to evaluate a product thoroughly for the best buying decision
chapter 6:
Figure 40: Amazon’s guidelines for uploading 3D content
chapter 7:
Figure 41: How lighting intensity and angle impact a product photo’s appeal
chapter 7:
Figure 43: Well-done outdoor product photos
chapter 8:
Figure 44: Example of an educational product video
chapter 9:
Figure 45: Demonstration video of kid roller skates
chapter 9:
Figure 46: High-selling cost-effective product demonstration video on Amazon
chapter 9:
Figure 47: Product demonstration video with background music and styled text-over
chapter 9:
Figure 48: Product review video on Amazon
chapter 9:
Figure 49: Product review video by an Amazon influencer
chapter 9:
Figure 50: An influencer storefront on Amazon
chapter 9:
Figure 51: Product review video made by a Youtube influencer uploaded onto an Amazon listing
chapter 9:
Figure 52: Example of lifestyle video with a model, music, subtitles but no voice-over
chapter 9:
Figure 53: Example of 3D animation videos of a dental product and a musical instrument
chapter 9:
Figure 54: 3D animation video of a pro camera on Amazon
chapter 9:
Figure 55: 3D animation video of a beverage product
chapter 9:
Figure 56: 3D animation video for shoes
chapter 9:
Figure 57: Example of a 3D video creator profile on Fiverr
chapter 9:
Figure 58: Example of a User-Generated video on Amazon
chapter 9:
Figure 59: Example of UGV showing multiple happy customers
chapter 9:
Figure 60: Product tutorial video on Amazon
chapter 9:
Figure 61: A high-selling listing on Amazon using a simple vertical tutorial video
chapter 9:
Figure 62: Product slideshow video of a sofa throw product on Amazon
chapter 9:
Figure 63: Product slideshow video of a wall art item on Amazon
chapter 9:
Figure 64: An engaging product slideshow video of a yoga bag on Amazon
chapter 9:
Figure 65: Unboxing video of a resistant band on Amazon
chapter 10:
Figure 66: Performance of videos of different lengths on Amazon
chapter 10:
Figure 67: Video safe-area checker tool on Amazon
chapter 10:
Figure 68: Amazon video ad specifications
chapter 11:
Figure 69: Photo, video production workflow. By Ngoc Truong
chapter 12:
Figure 70: Two-step process of getting ranking for a keyword.
chapter 12:
Figure 71: Keyword Search Volume and Competition Relationship
chapter 12:
Figure 72: Search Volume and Relevance Relationship
chapter 13:
Figure 73: Product listings in Amazon search results
chapter 13:
Figure 74: High-performing Title structure
chapter 13:
Figure 75: Titles are truncated in Amazon search result
chapter 13:
Figure 76: Listing that has a short Title on Amazon
chapter 13:
Figure 77: A three-word title from an Apple product that Amazon sells
chapter 13:
Figure 78: An Amazon Basics product that has a significantly short title compared to other listings
chapter 13:
Figure 79: Identifying top ASINs using Amazon’s free SEO tool, Search Analytics
chapter 13:
Figure 80: Identifying the top 10 ASINs/Titles for a search query based on their Click Share data
chapter 13:
Figure 81: Amazon A/B testing tool
chapter 14:
Figure 82: Bullet Points in an Amazon listing
chapter 14:
Figure 83: Popular topics found in customer reviews
chapter 14:
Figure 84: Filtered reviews based on selected topic
chapter 14:
Figure 85: Short Bullet Points in an Amazon listing
chapter 14:
Figure 86: Concise and effective Bullet Points
chapter 14:
Figure 87: A/B testing Bullet Points using Amazon’s Manage Experiments tool
chapter 15:
Figure 88: Display of Product Description on a non-branded listing